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http://www.chris-moody.com/blog/2009/06/social-media-practitioners-your-help-is-needed/ -
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Recap from an Interviewing Panel at UNC-CH
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Recap from an Interviewing Panel at UNC-CH
Other potential topics:
- Things to consider before engaging SM
- Good SM etiquette
Two things I would add:
1. Social media is new way to connect with, and communicate with, your customers or constituents. It is not a strategy, but a set of continually changing tools that work in conjunction with your current marketing strategy. It does not replace marketing, it enhances it and allows you to engage with your customers.
2. One effective approach to social media is to build a community of engaged and active participants around your business or organization. The success of Triangle Tweetup is an example of this.
Since I am based in the Triangle, I would be happy to speak to the class on either of these topics.
- Visual Communications
Do you have an avatar that works for you? How do you know? Tips on working with designers, photographers, etc. to make sure you're speaking the message you'd hoped.
- The Bigger Picture
It's not just about the social media tools, but the interactions, education, empowerment and results that those tools enable (use Seth Godin's Tribes and blog as a resource).
- Human Nature
Altruism, self-policing, and organic growth in relation to online communities and engagement.
The course sounds exciting. I'm in Raleigh and can help when/if needed!
You each should have messages in your email or LinkedIn from me regarding scheduling. :)